5 Creative Ways to Target Recruitment Ads For Quality Candidates

Social advertising is a key part of a recruitment marketing technique as it allows you to reach a far larger audience than just people actively hunting for jobs (who comprise just a quarter of job candidates).

Once you’ve mastered turning your job descriptions into fantastic social advertisements, the next action is determining how to get those ads in front of the ideal individuals – or targeting.

Targeting on job titles and market is, naturally, a really powerful method to establish your ad campaign, but some remarkable prospects are still to be discovered outside those boundaries. Targeting is a key component of Talent Attraction. Here are 5 methods to use targeting to expand your pool of quality candidates.

1. Use geofencing to reach more local talent

When Kentucky Fried Chicken needed to quickly staff up a newly opened restaurant in the Netherlands, they set up a project that advertised within 5 kilometers of the brand-new dining establishment and hired 75 people and a General Restaurant Manager in simply 4 weeks.

Geofencing, or setting a radius around a location where your ads will run, can also be utilized for industry occasions that are packed with specialized prospects.

Facebook even offers the alternative for «people taking a trip in this location», useful for these types of events that anticipate a great deal of out-of-towners.

Google Adwords/ Search: Radius around a pin, 0.6 to 60 km

Facebook/ Instagram: Radius around a pin, ~ 1.6 – 80 km (In the US, radius minimum for employment advertisements is 15 miles).

LinkedIn: Radius around a pin, 200 – 1000 m.

2. Borrow an audience

If the candidates you’re looking for influence any getting choices in a company, the heavy lifting about how to reach them has already been done by the vendors and providers offering to them.

Ask the hiring supervisor what innovation or devices this role would be dealing with weekly, or head over to Capterra or G2 to find which software application companies are advertising to the same group of individuals you’re attempting to reach.

For example, industry specific tools for banking or performance evaluation software application for supervisor level positions.

Make a list of the companies more than likely to be selling to your perfect prospect and run their website URLs through Similarweb and SpyFu (both have freemium alternatives) to see what keywords they are utilizing to reach their audience.

Also check what the «referring websites» can tell you about where your prospects are hanging out online.

Google Adwords/ Search: Add associated URLs, keywords to develop Custom Segments.

Facebook/ Instagram: Search companies and keywords in «detailed targeting» area for recommendations to produce Interest-based Targeting.

LinkedIn: Target to 1st degree connections of the suppliers and suppliers with Company Connections.

3. Highlight the ideal benefits

Use interest-based targeting to speak to what matters most to each candidate. Include your generous vacation policy to individuals thinking about travel and outdoor entertainment.

Add a line about the company wellness program for those interested in mediation and physical fitness. Include an image of the last company volunteer day for those interested in neighborhood problems and charity causes, or a photo of the office pet for family pet lovers.

Interest-based targeting allows you to flaunt a few of the more distinct advantages of your business that may not be a video game changer for everybody, however for a choose group can make all the difference.

Google Adwords/ Search: Affinity Segments.

Facebook/ Instagram: Interest-based Targeting.

LinkedIn: Member Interests.

4. Capture the career-changers

The pandemic has actually caused a lot of individuals to assess their profession courses and, as a few of them switch fields entirely, there are likely highly certified candidates that merely don’t have the common title and industry background.

One way to broaden your prospect swimming pools beyond the common criteria is to take a look at what people like to do beyond work.

Look on LinkedIn to discover 10-20 individuals who hold a comparable position to the one you’re wanting to fill and head to the bottom of their profile to find their «Interests».

List out the influencers, business, and groups these prospects have an interest in and see if there are some commonness beyond industry-specific categories. Maybe they tend to be news addicts, support comparable nonprofits, or follow the very same authors.

From these shared traits you can start checking out interests and keywords that you can use to broaden your reach to people that may not have the normal career path but might be a great fit.

Google Adwords/ Search: Add keywords and URLs for Custom Segments, referall.us and interests for Affinity Segments.

Facebook/ Instagram: Interest-based Targeting (here’s a practical guide on categories readily available).

LinkedIn: Advertise directly to those who are a part of the very same LinkedIn Interests Groups.

5. Retargeting

Retargeting lets you reveal advertisements to individuals who have actually previously connected with your advertisements, such as preference, swiping an image carousel, or clicking a link, and it’s typically added as an audience category to campaigns.

Often retargeting just reveals the same ad to people every time (consider that one advertisement that seems to follow you around the web), however retargeting provides an to offer more extensive job information to individuals who are already interested.

For instance, retargeting ads might include more info on role duties, special perks, or a link to a «day in the life» short article – assisting to pull individuals further along your recruitment pipeline.

Google Adwords/ Search: yes.

Facebook/ Instagram: yes.

LinkedIn: yes.

Unlock efficient targeting with wonderkind

Wonderkind gives you the tools and design templates to produce recruitment advertisement projects throughout numerous social platforms with just a few clicks. With the central dashboard, you can see which projects are carrying out well to assist you try out and tweak your targeting efforts.

With Wonderkind you also have access to a deep database of task title synonyms. When you include a target title into a campaign, Wonderkind can immediately fill out a range of associated job titles (including in other languages) that can broaden the reach of your ad to quality candidates.